This post is a follow up to questions I have received since this article on The ASHA Leader Blog.
Did you know that you can have a say when it comes to the pins from your site? And do you realize that so many people don’t take that advantage? It always makes me groan when I see a site is missing out on that great opportunity! Are you making this common mistake?
What is it …
When you upload an image into your blog or on your webpage, you are able to set parameters. I am already assuming you have them watermarked, after my last post. Settings one typically uses include size, links, location and more. The one most people don’t take advantage of is “alt image tags”. I could get all technical on you, but let’s keep it straight and to the point …
Alt Image Tags name your pin!
When you “pin” something from a webpage, you are able to enter a description. As the webpage/blog owner, you can pre-set the description by setting your Alt Image Tag. People are often “lazy pinners”. This means that if there is already a description, they often won’t change it! Can you see how great this could be for driving traffic?
How to do it …
If you have a WordPress blog, you have the option on every image to enter an Alt Image Tag …
If you are coding your own site, you can insert it into your image code:
In Blogger you can hover over an image, go to “properties” and change it there. Here is a good tutorial.
What to say…
Now you know how to set your Alt Image Tag, but do you know what to write to pull in those people from Pinterest? Here are some great starting points to consider when writing your description …
- Be wordy!
You have 500 words, and the most re-pinned often have 200-300 words in the description.
- Keywords are important!
Think about the words people will “search” for when they are looking for what you have to offer. But don’t “keyword stuff”, which is when people just write out a bunch of keywords in “list form”. Stick those keywords into a winning paragraph and you’re on the right track!
- Balancing Act
Be sure your description has readability, relatability and reaction creation! You want it to be easy to read, you want to speak to your target audience and you want to make people click that link. So before you type, think. Are you pinning this for clients, co-workers, parents, professionals? Write to them!
Just like on Twitter, and more recently Facebook, Pinterest allows for hashtags. Do some searching and find a few hashtags that relate to your content. You can even create your own for your content/branding. But try to keep hashtags to 3 or less, otherwise you look “spammy”.
- Link Back
Always include your full webpage address in the description. This helps people find their way back to you. Be sure to link to the specific content page, and not just your website overall. When people follow a pin, they want to be taken directly to the image they were looking at on Pinterest! And don’t “shorten” those, Pinterest often sees those as “spam”.
– Tara, the SpeechyKeen SLP