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Pinterest Tip: Name that image!

This post is a follow up to questions I have received since this article on The ASHA Leader Blog.


Pinterest: Name that image! | by SpeechyKeenSLP http://www.speechykeenslp.com/blog/pinterest-tip-name-that-image

Did you know that you can have a say when it comes to the pins from your site? And do you realize that so many people don’t take that advantage? It always makes me groan when I see a site is missing out on that great opportunity! Are you making this common mistake?

What is it …

When you upload an image into your blog or on your webpage, you are able to set parameters. I am already assuming you have them watermarked, after my last post. Settings one typically uses include size, links, location and more. The one most people don’t take advantage of is “alt image tags”. I could get all technical on you, but let’s keep it straight and to the point …

Alt Image Tags name your pin!

When you “pin” something from a webpage, you are able to enter a description. As the webpage/blog owner, you can pre-set the description by setting your Alt Image Tag. People are often “lazy pinners”. This means that if there is already a description, they often won’t change it! Can you see how great this could be for driving traffic?

How to do it …

If you have a WordPress blog, you have the option on every image to enter an Alt Image Tag …

Pinterest Tip: Name that image! | by SpeechyKeenSLP http://www.speechykeenslp.com/blog/pinterest-tip-name-that-image

If you are coding your own site, you can insert it into your image code:

Pinterest Tip: Name that image! | by SpeechyKeenSLP http://www.speechykeenslp.com/blog/pinterest-tip-name-that-image

In Blogger you can hover over an image, go to “properties” and change it there. Here is a good tutorial.

What to say…

Now you know how to set your Alt Image Tag, but do you know what to write to pull in those people from Pinterest? Here are some great starting points to consider when writing your description …

  • Be wordy!
    You have 500 words, and the most re-pinned often have 200-300 words in the description.
  • Keywords are important!
    Think about the words people will “search” for when they are looking for what you have to offer. But don’t “keyword stuff”, which is when people just write out a bunch of keywords in “list form”. Stick those keywords into a winning paragraph and you’re on the right track!
  • Balancing Act
    Be sure your description has readability, relatability and reaction creation! You want it to be easy to read, you want to speak to your target audience and you want to make people click that link. So before you type, think. Are you pinning this for clients, co-workers, parents, professionals? Write to them!
  • Hashtags
    Just like on Twitter, and more recently Facebook, Pinterest allows for hashtags. Do some searching and find a few hashtags that relate to your content. You can even create your own for your content/branding. But try to keep hashtags to 3 or less, otherwise you look “spammy”.
  • Link Back
    Always include your full webpage address in the description. This helps people find their way back to you. Be sure to link to the specific content page, and not just your website overall. When people follow a pin, they want to be taken directly to the image they were looking at on Pinterest! And don’t “shorten” those, Pinterest often sees those as “spam”.

Do you have more questions? Leave a comment or find me on Pinterest or Twitter! I’m happy to answer!

– Tara, the SpeechyKeen SLP

Pinterest Tip: Watermarking Images

Pinterest Tips: Watermark Images! Come see how to make sure people know how to find their way back to you on pinterest! www.speechykeensl...

I recently wrote an article for the ASHA Leader all about Pinterest. Quite a few questions arose. One that concerns a lot of people is the use of their copyrighted material. People see their copyrighted images all over Pinterest and become worried that their hard work is being stolen. Let me address those concerns here!

Are people stealing them?  Possibly.

I like to give people the benefit of the doubt. I would hope and wish they are saving your excellent resources for later use. Remember, “pinning” something isn’t stealing something. All a pin or board is, in essence, is a peak into someone’s “bookmarks” or “favorites”. Most people pinning are simply saving that idea for later!

Are the giving you credit? Maybe.

That responsibility is split 50/50. Half of the responsibility is yours! Keep reading to see what you can do to make sure you get the credit you deserve!

Are people who “re-pin” aware of where that resource is from? Again, Maybe!

Same as above – unless you’ve taken steps to make sure your name is ALWAYS attached to your materials, they might not know how to find you and your amazing resources!

Watermarking

The number one thing you can do to make sure people can find you, is to watermark your images! This means putting your name/website ON your images/resources. People will always know who created it and where to go to find more information if you have it watermarked. Here are some examples of watermarking…

To Me It's a Necessary Evil, Here's Whywatermark02measuringpoints

You can watermark all over an image (#1), making it useless to someone “stealing” it. But this also makes it difficult for people to USE. You can also watermark your name/website across the middle of a image (#2). This might obscure your information some, but it keeps people from “cropping” it out. Or you can “watermark” by placing your name/website in a corner. This gives people the ability to find you without obscuring your image (#3).

How Do I Watermark?

My favorite FREE on-line resource is PicMonkey. Here is a quick tutorial so you can go get those images watermarked TODAY!

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So, how important is this all? VERY!

80% of what is on Pinterest is repinned – it’s important your name stays connected to your materials! Pinterest can drive some serious traffic to your site – so make sure they can find you!

Tune in next week for more Pinterest Tips and check out my article in the ASHA Leader!

– Tara, {the} SpeechyKeenSLP

P.S. The “Gingerbread House” project is still in full swing! Due to deaths and illnesses in my family, therapy has been done while on the road since Christmas. Needless to say, the gingerbread house did not come with me – so we’re continuing that project when I get home!